5 Small Business Marketing Ideas for Valentine's Day

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Holidays are a great time to attract more customers – and in today’s world that’s dominated by large, global corporations, small businesses need to do everything they can to distinguish themselves from the competition.

To help your business stand out, we’ve put together five great marketing ideas for Valentine’s Day! It’s right around the corner, so you’ve got a chance to draw in more business, raise the profile of your company, and increase your sales!

1. Send Out a Promotional Valentine’s Day Email Newsletter

Sending out a newsletter with information about Valentine’s day promotions can be a fantastic way to boost your business.

Couples often look for activities they can do together – if you own a spa, for example, offer a slight discount on “his and hers” massages or other treatments.

Seasonally-themed newsletters are a fantastic way to remind customers of your products and services, and if you include a time-sensitive promotion or coupon in your email, you can boost your conversion rate by quite a bit.

2. Share The Love with A Charity

Partnering with a charity can be a great way to get some publicity – and do some good at the same time. You could promote a particular event – 5k races and walks like Heartwalk by the American Heart Association are charitable causes always looking for sponsorships and partners.

You could also work out a way to give part of your proceeds for a specific service or product directly to charity – your customers will be helping you, a charity in need, and themselves all at once! That’s a win-win-win!

3. Make an Awesome Gift Guide – And Share It Online 

Gift guides are fantastic ways to promote your products. By placing your products or services in an easy-to-understand, highly shareable piece of content, you can quickly and easily boost the profile of your small business.

By showing your customers that you have what they need for Valentine’s Day, and helping them figure out a great gift for a significant other, you can add value and increase sales – what’s not to love?

4. Run A Valentine’s Contest On Social Media!

With so many social media channels available, running holiday-themed contests are easier than ever before. Come up with a catchy hashtag – if you’re running a bakery, it could be #ShowYourSweetness – and ask customers to share moments, pictures, videos, or other pieces of media that involve your business and themed around Valentine’s day!

You can get plenty of promotion and engagement with your customers, and you can give a prize to the winner, allowing you to reward customer loyalty, and boost the profile of your small business.

5. Appeal to Singles, Too!

Look – not everyone is in a relationship. Valentine’s Day can often make singles feel left out – and until we import China’s Singles Day, that’s not likely to change.

So don’t just focus your marketing on couples. Offer special deals to singles, too – whether or not they’re having a tough time during Valentine’s Day, they’re sure to love special deals.

Seasonal Marketing Is a Powerful Tool – Use It!

Valentine’s Day isn’t the only holiday that small businesses can use as a marketing tool. Paying attention to upcoming holidays, running special promotions, and encouraging consumer engagement during holidays is an excellent way to increase engagement, boost sales, and convert more customers.

So this Valentine’s Day, make full use of these ideas – and look towards the future. February 14th is just around the corner!